Company Values Provide a Foundation, Influencing Behavior, Building Trust and Enhancing Reputation

Our Mission
We make everyday lives better, delighting consumers and customers with quality laundry and household care products at an outstanding value.

Our Objective
We will substantially improve our profit by winning the consumer value equation, while improving margins and cash flow, and growing dollar share.

Our Values
People: Ultimate importance of our people and our commitment to them
Integrity: Doing the right thing. Acting with honesty, consistency and transparency to generate mutual trust
Passion for Success: The drive, focus and perseverance to achieve success
Humility: The essence of continuous improvement; understanding that there is always more to know and learn
Commitment: Doing what you say, always

Achieving Peak Performance
-  Demonstrate Leadership, Take Initiative and Make A Difference
-  Drive Excellence while Being Agile and Responsive
-  Discuss, Decide and Commit
-  Confront Reality
-  Build Trust and Mutual Respect through Words and Actions
-  Strengthen Effectiveness through Collaboration and Teamwork