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Strong Brands Position Sun Products as Number Two Share in
$10 Billion Fabric Care Category


Headquartered in Wilton, Connecticut, Sun Products is a leading North American provider of laundry detergent, fabric softeners, dish care and other household products, with annual sales of $2 billion. Sun Products was formed in September 2008 from the combination of Unilever’s North American fabric care business and Huish Detergents, Inc., a leading manufacturer of retailer brand laundry and dish products. The Company’s portfolio of products are sold under well-known national brands that include Wisk®, all®, Snuggle®, Surf®, Sun®, Cuddlesoft® and Sunlight®. The Company also serves as a manufacturer and marketing partner to many of North America’s leading mass merchandisers, warehouse clubs, and food, drug and dollar retailers, with a store brand portfolio that includes liquid, powder and single dose laundry detergent, liquid fabric softener, dryer sheets and scent enhancers, and hand- and auto-dish products. Though a relatively new company, Sun Products enjoys a strong legacy and a history rich in innovation.

Sun Products’ Wisk®, all®, Surf®, Sunlight® and Snuggle® brands were acquired from Unilever when it divested its North American laundry detergents unit in 2008. Each of these brands has made its own mark on the history of laundry—from Wisk®, which introduced both the first liquid laundry detergent and the first high-efficiency detergent - to all® which introduced the first nationally distributed condensed liquid detergent, reducing plastic usage by over 55%. In 2014, all® small & mighty® upped the formula’s concentration, offering 30% more loads for the same price.

Huish Detergents was founded in 1975 by Dan Huish after he researched possible detergent formulations and made his first batch of laundry detergent in a cement mixer. He quickly grew his business from small grocery stores and private businesses to developing strong relationships with major retailers. Huish Detergents went on to become the largest manufacturer of retailer-branded dish soaps, laundry detergents and fabric softeners in North America.

In addition to its vast line of retail brands, the business also introduced national laundry brands Sun® and Cuddlesoft®, and dish detergent Sun®. All of these brands remain part of the Sun Products family of products today.

In an effort to reunite the trademark and consolidate the laundry and dish care businesses under single ownership across North America, Sun Products acquired the U.S. and Canadian Sunlight®-branded hand and machine dish care business in early 2010.

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