Strong Brands Position Sun Products as Number Two Share in
$10 Billion Fabric Care Category
Headquartered in Wilton, Connecticut, Sun Products is a leading North American provider of laundry detergent, fabric softeners and other household products, with annual sales of approximately $1.6 billion.
Sun Products was formed in September 2008 from the combination of Unilever’s North American fabric care business and Huish Detergents, Inc., a leading manufacturer of retailer brand laundry and dish products.
The Company’s portfolio of products are sold under well-known national brands that include all®, Snuggle®, Sun®, Sunlight®, Wisk®, Surf® and Cuddlesoft®.
The Company also serves as a manufacturer and marketing partner to many of North America’s leading retailers, with a store brand portfolio of laundry and dish care products.
Though a relatively new company, Sun Products enjoys a strong legacy and a history rich in innovation.
Sun Products’ all®, Snuggle®, Sunlight®, Wisk® and Surf® brands were acquired from Unilever when it divested its North American laundry detergents unit in 2008.
Each of these brands has made its own mark on the history of laundry.
all® introduced the first nationally distributed condensed laundry detergent, all® small & mighty®, reducing plastic usage by over 55%.
all® small & mighty® is now more concentrated than ever, having increased the formula’s concentration in 2014 to offer 30% more loads for the same price.
Wisk’s breakthrough innovations include both the first liquid laundry detergent and the first high-efficiency laundry detergent.
Huish Detergents was founded in 1975 by Dan Huish and he quickly grew his business from small grocery stores and private businesses to developing strong relationships with major retailers. Huish Detergents became the largest manufacturer of retailer-branded dish soaps, laundry detergents and fabric softeners in North America. In addition to its vast line of retailer brands, Huish also introduced national laundry brands Sun® and Cuddlesoft®, and dish detergent Sun®. All of these brands remain part of the Sun Products family of products today.